Idiosuite — Giorgio A. Schwarz: Design & Direction



Paramount Channel Branding 2012

During its 100th birthday, Paramount Pictures launches Paramount Channel, a global broadcast channel offering the public one of the most prestigious movie libraries available.

I had the opportunity to take part in the creation of this brand, from the logo to the overall look and feel. A core part of the identity was communicating Paramount Pictures role in the production and distribution of some the greatest moments in film history. The Paramount catalogue features a plethora of iconic, unforgettable moments across all genres, with emotions so strong they stay with you long after the credits roll.

I decided to communicate this with a very clean design, which juxtaposes the modern sans-serif typeface DIN and a fresh colour palette to a traditional central alignment, instantly recalling the style of movie ending titles. Typography also plays an important role in the visual celebration of the iconic mountain. It acts as a solid support for the logo, which is always placed above onscreen information.









Credits

Creative Director: Roberto Bagatti
Associate Creative-Director: Anna Caregnato
Art-Director: Scott Bendall
Producers: Cristina Mazzocca, Beatrice Cardile
Lead Designer: Giorgio A. Schwarz
produced at MTV World Design Studio Milan.

Related Tags

June 2012


Selected works

Discovery Turbo
Discovery Turbo
March 2016
Focus — Mega Fabbriche
Focus — Mega Fabbriche
December 2014
Real Time Rebrand 2014
Real Time Rebrand 2014
October 2014
DMAX Summer Idents
DMAX Summer Idents
June 2014
Obliqva
Obliqva
November 2013
Blæc
Blæc
August 2012
MTV Hitlist Italia
MTV Hitlist Italia
October 2010
YO! MTV Raps
YO! MTV Raps
August 2010
MTV My Video
MTV My Video
October 2008