Idiosuite — Giorgio A. Schwarz: Design & Direction



Paramount Channel Branding 2012

During its 100th birthday, Paramount Pictures launches Paramount Channel, a global broadcast channel offering the public one of the most prestigious movie libraries available.

I had the opportunity to take part in the creation of this brand, from the logo to the overall look and feel. A core part of the identity was communicating Paramount Pictures role in the production and distribution of some the greatest moments in film history. The Paramount catalogue features a plethora of iconic, unforgettable moments across all genres, with emotions so strong they stay with you long after the credits roll.

I decided to communicate this with a very clean design, which juxtaposes the modern sans-serif typeface DIN and a fresh colour palette to a traditional central alignment, instantly recalling the style of movie ending titles. Typography also plays an important role in the visual celebration of the iconic mountain. It acts as a solid support for the logo, which is always placed above onscreen information.









Credits

Creative Director: Roberto Bagatti
Associate Creative-Director: Anna Caregnato
Art-Director: Scott Bendall
Producers: Cristina Mazzocca, Beatrice Cardile
Lead Designer: Giorgio A. Schwarz
produced at MTV World Design Studio Milan.

Related Tags

June 2012


Selected works

Giallo

Giallo

May 2017

Refresh on-air identity for Giallo, Discovery Italy’s crime channel.

Nove

Nove

January 2017

Coming soon.

Imagine

Imagine

December 2016

A sharp look back at year 2016 narrated through powerful photographs by Italian journalist and writer Roberto Saviano.

RealTime Refresh 2016

RealTime Refresh 2016

September 2016

Everyday life can be extraordinary, if you look it through the eyes of Real Time.

Discovery Italia Portfolio

Discovery Italia Portfolio

February 2015

Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.

Real Time Rebrand 2014

Real Time Rebrand 2014

October 2014

Rebranding Discovery Italy’s first native digital channel on free to air market.

MTV International Rebrand 2013

MTV International Rebrand 2013

July 2013

Refreshing one of most beloved youth brands across 60 countries.

Paramount Channel Branding 2012

Paramount Channel Branding 2012

June 2012

Launching world class film company free to air TV channel and establish an international brand for the small screen.

Obliqva

Obliqva

November 2013

Independent film making companies need a distinctive logotype too.

MTV International Rebrand 2011

MTV International Rebrand 2011

July 2011

Contribute to design on-screen architecture for 500 million viewers spread across 60 countries.

MTV Hitlist Italia

MTV Hitlist Italia

October 2010

Dedicated to Roy Lichtenstein.

MTV My Video

MTV My Video

October 2008

Oldies but goldies.