During its 100th birthday, Paramount Pictures launches Paramount Channel, a global broadcast channel offering the public one of the most prestigious movie libraries available.
I had the opportunity to take part in the creation of this brand, from the logo to the overall look and feel. A core part of the identity was communicating Paramount Pictures role in the production and distribution of some the greatest moments in film history. The Paramount catalogue features a plethora of iconic, unforgettable moments across all genres, with emotions so strong they stay with you long after the credits roll.
I decided to communicate this with a very clean design, which juxtaposes the modern sans-serif typeface DIN and a fresh colour palette to a traditional central alignment, instantly recalling the style of movie ending titles. Typography also plays an important role in the visual celebration of the iconic mountain. It acts as a solid support for the logo, which is always placed above onscreen information.
Creative Director: Roberto Bagatti
Associate Creative-Director: Anna Caregnato
Art-Director: Scott Bendall
Producers: Cristina Mazzocca, Beatrice Cardile
Lead Designer: Giorgio A. Schwarz
produced at MTV World Design Studio Milan.