IDIOSUITE®
Design, motion, web
Selected Work
- Borderline
- CocaCola Live
- Melchior
- MDS Milano Design Studio
- MTV Day 2009
- MTV Europe Music Awards
- MTV Into the Music
- MTV Mobile
- MTV My Video
- MTV Ultrasounds
- MTV You Week
Giorgio A. Schwarz
21 years young designer based in Milan, Italy. Email
Social Networking
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Copyright © 2006-2010
Borderline
I was asked from my friends over at Borderline to design a tee. My objective was representing the collusion between the Italian Republic and Cosa nostra during Giovanni Falcone's murder and the years following that event. As trials from 1992 went on, the relationship was eventually more clear. This may be the discover that led to Paolo Borsellino's death.
CocaCola Live
MTV and CocaCola teamed up to create a summer chart in which teens vote to choose the Summer Song.
In the early stage of the project I was involved as director for a 30" promo, using CocaCola's 2009 adv campaign elements.
Then I designed and directed the actual show package, that aimed to unify MTV and CocaCola brand values.
3D Artists: Filippo Preti and Giae Choi (Proxima Milano)
Melchior
Melchior is a modular web application which makes full websites' management fast and easy. I designed this logotype pursuing the idea of mixing a sans-serif, modern typeface with the royal, golden, timeless feel the name inspires. Accordingly to this tag-line the software versioning method uses Roman numerals instead of Western Arabic system.
MDS Milano Design Studio
Working at Milano Design Studio, MTV South Europe creative hub, I cooperated in the creation of the corporate image. The identity of the studio was meant to be a tribute to the 1960/1970 italian graphic design, and I decided to bring back 45 degrees and stripes to design this stationery.
MTV Day 2009
MTV Italy celebrates every birthday with the MTV Day: a free, open to the public concert featuring internationally famous artists. This year the event was related to MTV Tocca A Noi, a pro-social campaign supporting italian teens to bring their law proposal to be discussed in the Parliament . I designed the graphic mood of the event, based on the logo designed by Lorenzo Banal, inspired by old photocopied/halftoned flyers with a DIY, rock'n'roll attitude.
MTV Europe Music Awards
For the MTV EMA Berlin 2009 logo/mood pitch, my proposal was a KraftWerk inspired electro style with a twist of Bauhaus constructivism. It was rejected in the final selection.
MTV Into the Music
Three channel identity breaks for a daily show, playing lots of videoclips and different music genres.
MTV Mobile
In July 2008 MTV Italy launched MTV mobile, with the aim of allowing teens a mobile access to music, video and internet. The logo, like the MTV brand, was supposed to be readable even at very small sizes.
