MTV My Video is a video rotation decided by the viewers, who vote their favourite videoclips via text messages.
To design the show package I took most of the inspiration from the world of test-cards, with an abstract and electronic mood.
I tried to push it further transforming different test-cards into a 3D tunnel.
In this tunnel, two different strokes start a racing to become the winner, in order to give the idea of challenge.
Creative Direction: Roberto Bagatti
Art-Direction: Lorenzo Banal
Design/Direction: Giorgio A. Schwarz
3D Artists: Giuseppe Chisari, Gi Ae Choi
Produced at MTV Milano Design Studio