IDIOSUITE®

MTV My Video

MTV My Video is a video rotation decided by the viewers, who vote their favourite videoclips via text messages.
To design the show package I took most of the inspiration from the world of test-cards, with an abstract and electronic mood.
I tried to push it further transforming different test-cards into a 3D tunnel.
In this tunnel, two different strokes start a racing to become the winner, in order to give the idea of challenge.

Titles

Break

Stills

Credits

Roberto Bagatti: creative-direction
Lorenzo Banal: art-direction
Giorgio A. Schwarz: direction, design, compositing
Giuseppe Chisari: 3D artist, 3D animator
Gi Ae Choi: additional 3D
Produced at MTV Milano Design Studio