Idiosuite — Giorgio A. Schwarz: Design & Direction



MTV My Video

MTV My Video is a video rotation decided by the viewers, who vote their favourite videoclips via text messages.

To design the show package I took most of the inspiration from the world of test-cards, with an abstract and electronic mood.

I tried to push it further transforming different test-cards into a 3D tunnel.
In this tunnel, two different strokes start a racing to become the winner, in order to give the idea of challenge.

Stills







Credits

Creative Direction: Roberto Bagatti
Art-Direction: Lorenzo Banal
Design/Direction: Giorgio A. Schwarz
3D Artists: Giuseppe Chisari, Gi Ae Choi
Produced at MTV Milano Design Studio

Related Tags

October 2008


Selected works

Discovery Turbo
Discovery Turbo
March 2016
Focus — Mega Fabbriche
Focus — Mega Fabbriche
December 2014
Real Time Rebrand 2014
Real Time Rebrand 2014
October 2014
DMAX Summer Idents
DMAX Summer Idents
June 2014
Obliqva
Obliqva
November 2013
Blæc
Blæc
August 2012
MTV Hitlist Italia
MTV Hitlist Italia
October 2010
YO! MTV Raps
YO! MTV Raps
August 2010
MTV My Video
MTV My Video
October 2008