Idiosuite — Giorgio A. Schwarz: Design & Direction



YO! MTV Raps

Show Package for YO! MTV Raps, MTV Spain local edition of the classic US show.
The brief was to design a show package using footage shot and produced by MTV Spain, as the target was exclusively spanish.

I decided to go for a raw and old-school route, taking the main inspiration from Krink inks and graffiti/writing culture.
The result was a simple yet effective animation that could be easily used for several typographic solutions including logo animation, custom idents and chart position idents.

Credits

Creative Direction: Lorenzo Banal
Art-Direction: Luca Dusio, Giorgio A. Schwarz
Design/Animation: Giorgio A. Schwarz
Edit: Luca Grandini
Shooting: Javier Senz
Sound: Stefano Breda
Produced at MTV Milano Design Studio

Related Tags

August 2010


Selected works

Discovery Turbo
Discovery Turbo
March 2016
Focus — Mega Fabbriche
Focus — Mega Fabbriche
December 2014
Real Time Rebrand 2014
Real Time Rebrand 2014
October 2014
DMAX Summer Idents
DMAX Summer Idents
June 2014
Obliqva
Obliqva
November 2013
Blæc
Blæc
August 2012
MTV Hitlist Italia
MTV Hitlist Italia
October 2010
YO! MTV Raps
YO! MTV Raps
August 2010
MTV My Video
MTV My Video
October 2008