IDIOSUITE®

YO! MTV Raps

Show Package for YO! MTV Raps, MTV Spain local edition of the classic US show.
The brief was to design a show package using footage shot and produced by MTV Spain, as the target was exclusively spanish.
I decided to go for a dirty and old-school route, taking the main inspiration from Krink inks and graffiti/writing culture.
The result was a simple yet effective animation that could be easily used for several typographic solutions including logo animation, custom idents and chart position idents.

Titles

Chart Position 1

Chart Position 2

Chart Position 3

Chart Position Generic

Credits

Lorenzo Banal: creative direction
Luca Dusio: art direction
Giorgio A. Schwarz: art direction, design, animation
Luca Grandini: editing
Javier Senz: shooting
Stefano Breda: music and sound design
produced at MTV Milano Design Studio.