Show Package for YO! MTV Raps, MTV Spain local edition of the classic US show.
The brief was to design a show package using footage shot and produced by MTV Spain, as the target was exclusively spanish.
I decided to go for a raw and old-school route, taking the main inspiration from Krink inks and graffiti/writing culture.
The result was a simple yet effective animation that could be easily used for several typographic solutions including logo animation, custom idents and chart position idents.
Creative Direction: Lorenzo Banal
Art-Direction: Luca Dusio, Giorgio A. Schwarz
Design/Animation: Giorgio A. Schwarz
Edit: Luca Grandini
Shooting: Javier Senz
Sound: Stefano Breda
Produced at MTV Milano Design Studio