IDIOSUITE®

TRL 2010

Total Request Live, also known as TRL, is MTV Italy's most followed show, both on-air and on-the-ground.
With a teen target, it consists into featuring daily guests in addition to play a music videos user generated chart.
For productivity reasons, including a collaboration between TRL and fashion firm Bershka, a cartoonish style was chosen for the project. This allowed the visual identity to be very versatile on both the on-air and the off-air promotion side.

For the graphics package and opening titles, my idea was to create a colourful, youthful set of explosions and splashes as a metaphor for the whole event, made of music, fun, partecipation and fandom.

Titles

Stills

Credits

Lorenzo Banal: creative direction
Luca Dusio: art direction
Giorgio A. Schwarz: art direction, design, compositing, animation
Silvia Casali: design, 3D shading, additional modeling
Mirko Lanzetta: 3D modeling, 3D animation
Daniele Carmosino: music and sound design
produced at MTV Milano Design Studio.