IDIOSUITE®



Musicology

Musicology is a hat containing MTV Gold prime time programming, spanning from live concerts to documentary, from interviews to videoclips.
The look needed to fit the retro/vintage style of the MTV Gold channel identity. I decided to give the show-package a distinctive look through transitions, in order to express a sense of variety and choice like some kind of retro-futuristic jukebox. These colourful transitions were meant to unify several visual quotes from the 70s, 80s and 90s.
I took care of art-direction, design, 3d and compositing.

Titles

Stills







Credits

Lorenzo Banal: creative direction
Luca Dusio: art direction
Giorgio A. Schwarz: art direction, design, 3D, animation, compositing
produced at MTV Milano Design Studio

May 2010


Selected Works

Reel 2010
Reel 2010
March 2010
Musicology
Musicology
May 2010
TRL 2010
TRL 2010
April 2010
ETV Vol. 2
ETV Vol. 2
January 2010
MTV Day 2009
MTV Day 2009
August 2009
MTV My Video
MTV My Video
October 2008