Idiosuite — Giorgio A. Schwarz: Design & Direction



Giallo

As part of the in-house design team at Discovery Italia, I was charged with defining a new visual language for Giallo, Discovery Italia's crime thematic channel.

Besides refreshing the channel image, the aim was also to combine into a cohesive identity its wide imagery spectrum (from crime classics such as Agatha Christie to more contemporary content as Broadchurch and everything in between).
The company wanted the new idents to reflect the channel personality: engaging, emotional, suspenseful but never causing anxiety.

Me and my partners in crime Stefano Carugati (designer & art director) and Cristina Mazzocca (executive producer) teamed up to produce 6 idents based upon channels core themes: Investigation, Legal, Action, Classics, Emotional and True Crime.

Montage

Thematic Imagery

The cinematography chosen for the idents has a strong focus on close-up shots, acting as a visual metaphor for every great detective distinctive's secret weapon: attention to detail.
Colour grading is another fundamental tool that was used to give consistency to the set of idents, as well as serving a branding purpose (Giallo, literally "Yellow", is the italian word to refer to the crime genre).


True Crime

Giallo also has it's own programming block RealGiallo, focusing on true crime content. To communicate these we introduced a separate set of shots with a different grading that reflects this genre.


Credits

DISCOVERY ITALIA SRL - Milano - © Copyright 2017

Discovery Italia
Art Direction: Stefano Carugati, Giorgio A. Schwarz
Executive Producer: Cristina Mazzocca
Producer: Carola Trematerra, Massimo Volpe
Graphic Coordinator: Federica Cavalletti

Production
Production Company: Rosso Film
Director: Lorenzo Gironi
Dop: Giacomo Frittelli
Sound: Guido Smider
Scenografia: Miriam Fisher
Stylist: Gemma Vernò
Post: Toboga
Colorist: Lorenzo Ameri

May 2017


Selected works

Giallo

Giallo

May 2017

Refresh on-air identity for Giallo, Discovery Italy’s crime channel.

Nove

Nove

January 2017

Coming soon.

Imagine

Imagine

December 2016

A sharp look back at year 2016 narrated through powerful photographs by Italian journalist and writer Roberto Saviano.

RealTime Refresh 2016

RealTime Refresh 2016

September 2016

Everyday life can be extraordinary, if you look it through the eyes of Real Time.

Discovery Italia Portfolio

Discovery Italia Portfolio

February 2015

Helping Italy's 3rd broadcasting company to establish an umbrella brand for their 7 free to air channels.

Real Time Rebrand 2014

Real Time Rebrand 2014

October 2014

Rebranding Discovery Italy’s first native digital channel on free to air market.

MTV International Rebrand 2013

MTV International Rebrand 2013

July 2013

Refreshing one of most beloved youth brands across 60 countries.

Paramount Channel Branding 2012

Paramount Channel Branding 2012

June 2012

Launching world class film company free to air TV channel and establish an international brand for the small screen.

Obliqva

Obliqva

November 2013

Independent film making companies need a distinctive logotype too.

MTV International Rebrand 2011

MTV International Rebrand 2011

July 2011

Contribute to design on-screen architecture for 500 million viewers spread across 60 countries.

MTV Hitlist Italia

MTV Hitlist Italia

October 2010

Dedicated to Roy Lichtenstein.

MTV My Video

MTV My Video

October 2008

Oldies but goldies.