In Italia is a new documentary, airing on MTV, featuring the most famous italian rapper Fabri Fibra.
The show reports the untold stories of people met by Fabri Fibra during his trip across Italy, showing their normal life and the day to day reality of the country.
I teamed up with talented illustrator Joshua M. Smith from Hydro74 and 3D artist Giuseppe Marinelli to direct the opening titles.
The concept was to transpose thoughts and notes from Fabri Fibra's diary into this rise set in a Dante's Inferno scenario.
The whole iconography aimed to juxtappose in a provocative way many fragments of the italian culture.
Lorenzo Banal: creative direction
Luca Dusio: art direction
Giorgio A. Schwarz: concept, additional design, compositing
Joshua M. Smith: illustration
Giuseppe Marinelli: 3D modeling, 3D animation
produced at MTV Milano Design Studio