Idiosuite — Giorgio A. Schwarz: Design & Direction



Discovery Italia Styleguides

As part of Discovery Italia portfolio strategy, a comprehensive set of styleguides was created to for each individual channel brand.

These documents provide extensive, detailed and coherent guidelines to consistently communicate the brands across multiple media, including broadcast, print and digital.

Thanks to the outstanding work of Milan based studio jekyll & hyde, the styleguides were designed to be easily browsed both on computers, tablet and print.








Credits

Discovery Channel - Milano - © Copyright 2015
VP Brand & Creative: Roberto Bagatti
Art Direction: Giorgio A. Schwarz
Styleguides: jekyll & hyde
Producer: Cristina Mazzocca

December 2015


Selected works

Discovery Turbo
Discovery Turbo
March 2016
Focus — Mega Fabbriche
Focus — Mega Fabbriche
December 2014
Real Time Rebrand 2014
Real Time Rebrand 2014
October 2014
DMAX Summer Idents
DMAX Summer Idents
June 2014
Obliqva
Obliqva
November 2013
Blæc
Blæc
August 2012
MTV Hitlist Italia
MTV Hitlist Italia
October 2010
YO! MTV Raps
YO! MTV Raps
August 2010
MTV My Video
MTV My Video
October 2008