As part of Discovery Italia portfolio strategy, a comprehensive set of styleguides was created to for each individual channel brand.
These documents provide extensive, detailed and coherent guidelines to consistently communicate the brands across multiple media, including broadcast, print and digital.
Thanks to the outstanding work of Milan based studio jekyll & hyde, the styleguides were designed to be easily browsed both on computers, tablet and print.
Discovery Channel - Milano - © Copyright 2015
VP Brand & Creative: Roberto Bagatti
Art Direction: Giorgio A. Schwarz
Styleguides: jekyll & hyde
Producer: Cristina Mazzocca