In 2010 Viacom's channel Comedy Central Italy decided to renew their on-air look.
I had the opportunity to design the whole channel identity.
Since the channel features lots of comedy through different mediums (sketches, series, live, cabaret, just to name a few) a generalist look was asked.
The only DON'T was making it too serious and cold.
Lorenzo Banal: creative-direction
Fabio Ardemagni: art-director
Luca Dusio: co-art-direction
Giorgio A. Schwarz: design, 3D, animation, compositing
Produced at MTV Milano Design Studio